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5 tips to increase Hotel Bookings from your website

The evolution of digital technologies has completely transformed consumer shopping behavior. This change in consumer trends has prompted organizations to adapt to the way they interact with their customers. The customer experience (CX) is considered the interaction a consumer has with a brand and its physical and digital environment. Creating an excellent online experience for your users has never been more critical than it is in today’s digital world, helping brands to develop a positive relationship with their customers.

The development of innovative technologies such as mobile devices, wearables, apps, artificial intelligence and augmented reality has created a new type of modern-day buyer, who’s multi-channel, digitally adaptive and constantly influenced by social media. The opportunities that have arisen from using modern technology has allowed consumers to purchase products 24/7, instantly available and open for business.

So, How could you really increase bookings from your website? 

1) Compare your prices with other vendors.

Vendors like, Expedia, Agoda, etc pull the majority of the hotel bookings because people think that these giants will offer them the best price possible. If you are an online travel agent then you should compare your prices with other vendors to show how your prices are much lower than them. Adjust your prices so that your prices are much lower as compare to those OTAs. Well, then the question arises how you can compare your prices with these vendors? For that purpose you can use MakCorps - Hotel Price Comparison API.
This API will provide you Hotel prices from more than 200 vendors around the world. Data will be provided in JSON format and the API integration is pretty straight forward. You can search for any particular Hotel or the complete list of Hotels in a city, this API will provide the top 6 vendors for each hotel in JSON response. Not just the prices, this API can provide you with ratings of a hotel from multiple vendors too. So, definitely check it out and register for a FREE pack. 

2) Keep a Chat Widget on your website

With the ability to answers questions right away, assist a customer through a purchase, or offer an on-the-spot promotion, live chat can help improve sales numbers. One study showed 44% of respondents agreed to be able to use live chat to ask questions during the eCommerce purchase was one of the most valuable features a website can have. 52% of customers will abandon an online purchase if they can’t find quick answers! Live chat allows you to step in and save a sale that’s about to be abandoned or help a customer decide between you and your competitor. Online chat also provides a great opportunity to up-sell products and ensure repeat customers  63% of respondents who chatted said they were more likely to return to the site, and 62% reported being more likely to purchase from the site again. So, answering instantly will help you in a lot more efficient way. 

3) Build a Mobile App & Mobile-friendly website.

In a survey on “mobile-friendliness”, Google discovered that 48% of website visitors felt that if a company ignored mobile, it simply didn’t care about them. And that’s just bad for business. To further this point, the survey went on to point out that customers don’t just feel disappointed –but the experience of trying to navigate a desktop website on a mobile device is absolutely frustrating. How many sales do you think you can get from a website visitor who isn’t pleased with you? So, it is better to have a mobile-friendly website with a mobile app. Create an attractive interface with just one click booking. People don't like wasting time in filling forms for a hotel. So, avoid any non-essential part which might lead to a loss.

4) Keep your staff & rooms on the check using a PMS

PMS is an acronym for Property Management System. There is a vast amount of PMS providers online, and you can find them by doing a simple Google search. It’s a jungle out there! The PMS helps you manage your hotel’s daily operations (invoicing, room inventories, housekeeping, check-ins, check-outs, etc.). A hotel PMS will allow you to automate recurring tasks such as updating rates and room inventories, sending emails prior and upon arrival, invoicing your guests, editing reports, etc. With the Channel Manager, you will receive a booking system on your hotel website (as well as your Facebook page). This allows your guests to check availability and book your rooms online quickly and easily and minimizes the number of incoming phone calls from guests and Travel Agencies checking availability. The time you will be saving on administrative and recurring tasks can be used to improve your strategies and customer satisfaction. Automating tasks avoid human error meaning you will become a lot more efficient. Your PMS will also generate many reports and statistics about your business, which might help you make the right decisions in better setting your rates, for example. Track your performance, get statistics, and adjust your actions! You can now begin to boost occupancy rates, practice a bit of revenue management by adopting a dynamic pricing strategy, and play with length-of-stay restrictions. Updating rates and inventories can now be done in one click across all channels, which means you can sell more OTA (Online Travel Agencies) and increase your online visibilityMany travelers prefer to book online quickly instead of sending email inquiries about availability and waiting for a response. Having a PMS connected to a Channel Manager gives your website a booking button which makes it easier for travelers to book and increases your bookings.

5) Reviews

Your hotel’s online reviews can be of huge benefit to your business or a massive detractor, depending on how well you manage them. Customer reviews will appear in many places across the web including on your own website, online travel agents, and social media. They’re going to be one of the most viewed pieces of content regarding your property, so you need to pay close attention to them. There are really only two types of guests who leave reviews; those eager to praise your property and those aiming to criticize it. Both groups require a similar approach. They all need to be responded to as quickly as possible in a calm, friendly, and thoughtful manner. There’s nothing you can do to change their experience, but you can let them know their voice has been heard, acknowledged, and had some effect on the way you run your business in the future. Technically, there is a third group and these are the travelers who don’t leave a comment at all. It’s these guests that present a big opportunity for your hotel. If you can encourage this large contingent to post reviews you have a chance to not only increase your rating, but also your reach across many online platforms. The more positive reviews there are of your property the better – and incentivizing guests who might just be too lazy to post is the perfect way to acquire the reviews you need. Once you have reviews to be proud of, you need to distribute them to as many channels as possible, including social media. The best thing about reviews is that they don’t cost you anything. Maintaining a constant presence online and highlighting your reviews will help you stay competitive at all times. Managing and improving your hotel’s online reviews is a more straightforward and simple task than you might think. Even though it may be time-consuming, it will be worth it for the long term success of your business. So, reach out to them and ask them for genuine reviews, if possible have a face-to-face chat during their check-out. 

Hope you will like these tips. It will definitely help you out as we have tested these tips on our clients. Also, check out our Hotel Price Comparison API here. 
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