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Showing posts from August, 2019

Do your visuals make your hotel visible?

It is no longer news. Both Expedia and TripAdvisor have recently released reports stating that compelling photos and videos are beneficial to your marketing. Moreover, more is apparently better! Both reports support drastically increasing the numbers of photos and videos that you post. Expedia says if you you double the number of your online images, you can drive an average of a 4.5% increase in take-up, and Trip Advisor quotes fuse marketing (2012) as stating that properties with more than 20 photos get 150% more engagement. While engagement is essential, how does it translate into room sales? The secret to driving enquiries and sales through engagement, is consistent interaction with your visitors by speedily answering their queries, asking questions of your own, and posting more visuals and new content.  By engaging with your readers in this way, you will extend their initial contact and build a trusting relationship, which eventually leads to sales. Comparison Travel Shopping Bot…