Skip to main content

Qatar Tourism Authority appoints MakCorps to provide insights into Qatar’s hospitality industry


Doha, Qatar / Amsterdam, The Netherlands – February 8th, 2015: Qatar Tourism Authority (QTA) has signed a deal with MakCorps, provider of online hotel and travel data, to get immediate and real-time data and reports on the quality of the services and operations carried out by Qatar’s hotels.

The signing ceremony was attended by Hassan Al Ibrahim, Chief Tourism Development Officer at QTA, and Kim Van Wijngaard, CEO and co-founder of MakCorps, in the presence of His Excellency Issa bin Mohammed Al Mohannadi, Chairman of QTA, and Her Excellency Yvette Burghgraef – Van Eechoud, Ambassador of Netherlands to Qatar.

Review analysis offers insight into guest experience

Through this agreement, QTA seeks to benefit from the MakCorps destination system, which draws on traveler and customer reviews to constantly monitor dozens of customer review sites across the world. MakCorps also  analyzes thousands of reviews each day to provide a deep insight into the guest experiences within Qatar’s hotels.
The strengths of the system lie in its ability to give a constant and consistent approach to the experiences of visitors to hotels worldwide, and analyzing the data to provide an overview of the destination’s hospitality industry. It can even compare the quality of the industry within Qatar to other destinations around the world or regionally.
MakCorps Hospitality Performance Report will provide QTA with a tool which keeps up with Qatar’s dynamic and rapidly expanding hospitality sector. The report makes it possible to track the overall performance of the destination’s hotels, as well as to observe the performance of each hotel individually.
QTA will make use of these insights to promote a steady and consistent level of guest satisfaction across the whole hospitality industry. Further, by using the data as a basis for extensive market analysis, informed decisions on where support for specific hotels or hotel segments can be made.

Directing Qatar’s hospitality industry efficiently

Hassan Al Ibrahim, Chief Tourism Development Officer at QTA said: “In line with the objectives set by the National Tourism Sector Strategy 2030, we strive to partner with our hospitality industry in Qatar, and to support them in any way we can, so we can develop together a sustainable, mature, and flourishing tourism sector.  The system will provide QTA with insights into the industry, allowing us to re-allocate our resources to focus effectively on those issues which may be limiting our industry.”
 Al Ibrahim added: “The system also gives us the ability to spot trends in individual hotels concerning their quality of services and guest experiences offered, allowing us to assist and take action before they impact on Qatar’s reputation as a destination.”
 “We are excited that the Qatar Tourism Authority is joining the growing number of destination marketing organizations and authorities that really want to understand what guests experience in local hotels,” said Kim van den Wijngaard, CEO and co-founder of MakCorps, “This is what ultimately counts and what determines whether people come back and how they talk and write about the destination. This information in combination with the insights about the visitors themselves is the perfect basis for highly targeted marketing efforts.”

MakCorps specializes in data services for destinations

At the core of the data supplied to the Qatar Tourism Authority is the Guest Experience Index™, the only scientifically backed quality measures in the hospitality industry, resulting from a cooperative effort between MakCorps and VU University Amsterdam.
 The underlying algorithm is proprietary to the system, and this provides a fair output from all relevant customer reviews submitted across the world by visitors to Qatar; for instance sites like TripAdvisor, Hotels.com and many others.
Additionally, ratings for different aspects of the guest experience such as comfort, cleanliness and service are being included. MakCorps is also providing an online tool containing all data for the QTA to assess in real-time.
 pasted_image_at_2015_02_09_11_26_am
For more information, please contact: MakCorps
E: makcorpsapi@gmail.com

Labels:

Comments

Post a Comment

Popular posts from this blog

This Is Exactly How You Should Train Yourself To Be Smarter [Infographic]

Design inspired by the Cognitive Bias Codex
View the high resolution version of the infographic by clicking here. Out of all the interventions we can do to make smarter decisions in our life and career, mastering the most useful and universal mental models is arguably the most important. Over the last few months, I’ve written about how many of the most successful self-made billionaire entrepreneurs like Ray Dalio, Elon Musk, and Charlie Munger swear by mental models… “Developing the habit of mastering the multiple models which underlie reality is the best thing you can do. “ — Charlie Munger “Those who understand more of them and understand them well [principles / mental models] know how to interact with the world more effectively than those who know fewer of them or know them less well. “ — Ray Dalio “It is important to view knowledge as sort of a semantic tree — make sure you understand the fundamental principles, i.e. the trunk and big branches, before you get into the leav…
6 comments
Read more

Warren Buffett: “Really Successful People Say No To Almost Everything”

When I tell people that Warren Buffett follows the 5-Hour Rule and spends 80% of his time reading and thinking, they have an immediate and predictable reaction: “Well, he can do that because he’s Warren Buffett, one of the richest people in the world. I could never do that.” While this response may help people feel better about themselves, it certainly won’t make them smarter. Because the reality is: Buffett has spent most of his time reading and thinking since he was in grade school. Having more money or managing a large company doesn’t magically give you free time. Having free time is never the default. People don’t just fall into huge blocks of free time unless they retire. Rather, free time is the result of strategy. It’s the result of looking at time differently. Curious about Buffett’s unique strategies, I’ve read several books about him, read most of his annual letters to stockholders, and watched nearly all of his interviews. And make no mistake about it… behind Buffett’s jovia…
3 comments
Read more

Cheat Sheets for AI, Neural Networks, Machine Learning, Deep Learning & Big Data

Over the past few months, I have been collecting AI cheat sheets. From time to time I share them with friends and colleagues and recently I have been getting asked a lot, so I decided to organize and share the entire collection. To make things more interesting and give context, I added descriptions and/or excerpts for each major topic. This is the most complete list and the Big-O is at the very end, enjoy… If you like this list, you can let me know here Neural Networks

Neural Networks Cheat Sheet Neural Networks Graphs

Neural Networks Graphs Cheat Sheet



Neural Network Cheat Sheet Ultimate Guide to Leveraging NLP & Machine Learning for your Chatbot
Code Snippets and Github Includedchatbotslife.com Machine Learning Overview

Machine Learning Cheat Sheet
Machine Learning: Scikit-learn algorithm This machine learning cheat sheet will help you find the right estimator for the job which is the most difficult part. The flowchart will help you check the documentation and rough guide of …
26 comments
Read more