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Showing posts from June, 2019

Introducing the MakCorps Hotel Review Summaries

We are happy to announce the release of this new product which uses Big Data and Sentiment Analysis to transform guest reviews into highly relevant, auto-generated content for travel websites and apps. The travel industry is aware of the important role guest reviews play in the hotel booking process of consumers. Every party wanting to sell hotel rooms online is faced with the same two problems if they don’t want to risk losing visitors to competitors or Google: Where to get reviews from? How to present them, so that the offer a real value? Creating valuable content With the Hotel Review Summaries we aim to solve both problems. The engine automatically generates highly relevant content based on reviews from dozens of review sites on the web. Peter Boermans (CPO) describes our approach like this: “Sit down an average traveler, ask them to read a hundred hotel reviews and then have them write a brief summary. Now create an engine which produces the exact same outcome.”

The Growth of Mobile in Your Hotel Marketing

Did you know that mobile search has grown 400% in the past year? 38% of leisure and 57% of business travelers use their mobile devices to research, shop, book, and share their travel experiences (Google and Ipsos Media). And just in case you think that your website visitors will be satisfied with a mobile  compatible  website, where you merely shrink down your regular website to fit the device, you are mistaken. The first thing to understand about providing your guests with the best possible mobile experience is the difference between a mobile  optimized  website and a mobile  compatible  website. Mobile Optimized A mobile  optimized  site is a website designed specifically for a Smartphone; it is built for speed and efficiency. Your images and videos load quickly, your copy is short form and quick for the researcher to read, and the site has tap-to-call, and tap-to-email features, as well as a map and booking links on every page. This assists in speedy reservations for g

Understanding Google+ products and how to use them to benefit your hotel

Google’s goal is to provide companies with powerful and easy tools so that shoppers will find them when they search online. Your hotel’s goal is just the same. You want the same tools working hard for you for the same result. Sometimes, however, the variety of Google products can be overwhelming and cause confusion. Which should you use personally?  What should you use for your hotel?  Which tool is for marketing, and which one provides you with the stats and numbers that you need? What is Google+? The first thing to remember is that Google+ alone is for your personal profile only, so you would never open up a profile your hotel. So what is left? A Google+ Business Page, or a Google+ Local Page, or an entry in Google Maps? Google Places as it was has gone; it has been assumed into Google+ Business Pages. As well, Google+ Places Pages has been converted into Google+ Local Pages. This screen shot taken from the guys at  Buuteeq  makes it easier to understand. In other words,

Announcing the MakCorps Hotel Review Data API

It’s been a long time since the launch of MakCorps Reputation in 2016. We set out to create a powerful and intuitive online reputation management solution and are proud to call many hotels all over the world our customers. Expanding internationally isn’t always easy. The amount of reviews to analyze is rising exponentially and we are constantly adding new review sources. To be able to keep up with the growth we build a pretty advanced platform to capture, analyze and process thousands of reviews every day. We are very excited to announce that from now on you can access this platform via the MakCorps Review Data API to enhance or even build your own application with review data from millions of travelers. Incorporate Review Data There are almost no limitations to how this data can be employed. It can be turned into a report on performance of a single hotel or whole country, it can power a reputation management solution or increase conversion on a hotel deal site. What is acc

Study Reveals How Online Reviews Impact Hotel Real Estate Value

“Increasing a hotel’s Guest Experience Index™ by 10 points will lead to a 19% increase in the hotel’s real estate value.” Determining the value of a hotel’s real estate is a complex challenge which involves evaluating various fundamental factors such as size and location. There are also a number of additional factors that are often more challenging to evaluate such as hotel quality. Investors and researchers struggle to fully capture the impact that hotel quality has on a hotel’s real estate value because of its difficulty to measure elusive components such as service and atmosphere. New Approach Traditionally, hotel star classes – one to five stars –  have been used as a general indicator of hotel quality. Even though this indicator is effective to a certain degree, the underlying system is flawed as it differs from country to country, and does not take into consideration the actual performance of the hotel and its staff. To accommodate this flaw in the star classes system

How OTA Brands Share Their Reviews

Reviews have always been an integral part of any major Online Travel Agency website. While their importance used to be underestimated, the opinions and summaries of guests’ stays provide invaluable information not only for the potential future guests considering a stay at the hotel but also for the hotel managers looking to improve their service. A review section is the first stop for any conscious traveler when they are searching for initial information. OTAs are fully aware of this fact. Today, all the major OTA websites even allow you to filter the reviews by reviewer origin and travel type to show you the reviews that are the most relevant to you. To maintain this level of engagement of their visitors, various brands following the consolidation in the OTA industry brands have begun to share their reviews. In this regard, the most prominent example is Expedia and its extensive network of sub-brands, which includes Orbitz, CheapTickets, Wotif and more. With the exception of Hot

B2B Markets In Hospitality Software – Plenty Of Haggle But No Bargain

There’s been plenty of excitement in recent months about the expansion of B2C and B2B marketplaces – some of it justified. The rise of B2C marketplaces is well-documented with success stories like Amazon, Apple, Google Play and Spotify. For B2B the picture is less clear. A select few – like Apple, Alibaba and Microsoft – are doing well, but many others are struggling. This isn’t surprising given how difficult it is to set up a B2B marketplace. To make it work you need a centralised hub, a very broad spectrum of products, and a vast number of vendors and suppliers to trade those products. But what about B2B marketplaces in hospitality software? Several large software vendors are banking their future on those marketplaces becoming an important driver for technological innovations in the hospitality sector. Given how asymmetrical the relationship is between buyers and vendors when it comes to software solutions, this seems like a poor strategy. Larger buyers want deeper part

The Countries in the Middle East with the Best Guest Experience

In time for the Arabian Travel Market in Dubai we’re releasing our yearly report on the guest experience in hotels located in countries across the Middle East. More than 2.5 million online guest reviews over the past 12 months were analyzed for this report. Cyprus still on top but losing ground As in last year’s report, Cyprus is holding on to its #1 ranking among hotel customers. However, the country suffered a minor setback in guest experience ratings and other destinations are catching up quickly. When it comes to room quality and cleanliness Abu Dhabi already has the better offering. 3 destinations are leading the pack The report also shows that most country’s guest experience continued to improve in 2016 and Early 2017. Hotels in Oman, Saudi Arabia and Qatar made the biggest advancements, with improvement rates between 2.8% and 3.3%. build hotel price comparison website using

7 Tips Hotels Need to Know About Partnering with Wholesalers

As with any relationship, establishing and maintaining a successful partnership with a wholesale product provider in the hospitality industry requires diligence. Yet, too often, because hotel executives have so many other competing priorities, the research around finding the best wholesalers might fall through the cracks. This can be a costly misstep that results in headaches down the road. Even worse, should things go badly with your wholesaler, you could end up without a backup supplier of vital products like toiletries, food, and other essentials. As a result, your brand suffers from failing to deliver the optimal experience for your guests. Fortunately, partnering with a wholesaler doesn’t have to be difficult. That is as long as you follow these seven tips hotels need to know about partnering with wholesalers. 1. Find Wholesalers that Believe in the Business of Hospitality Partnering with companies—regardless of what they do—that are solely concerned with making a quic