Skip to main content

Posts

Showing posts from 2019

Do your visuals make your hotel visible?

It is no longer news. Both Expedia and TripAdvisor have recently released reports stating that compelling photos and videos are beneficial to your marketing. Moreover, more is apparently better! Both reports support drastically increasing the numbers of photos and videos that you post. Expedia says if you you double the number of your online images, you can drive an average of a 4.5% increase in take-up, and Trip Advisor quotes fuse marketing (2012) as stating that properties with more than 20 photos get 150% more engagement. While engagement is essential, how does it translate into room sales? The secret to driving enquiries and sales through engagement, is consistent interaction with your visitors by speedily answering their queries, asking questions of your own, and posting more visuals and new content.  By engaging with your readers in this way, you will extend their initial contact and build a trusting relationship, which eventually leads to sales. Comparison Travel Shopping Bot…

What are the 18 ways to boost hotel bookings and get more revenue?

Here are 18 ways in which you can get more hotel bookings. Create a transparent panel for your clients to book hotels. I mean a price comparison engine.Compare hotel prices from all the top OTAs using hotel price comparison API. This API can compare more than 200 hotel websites and OTAs to let you offer your clients a more comfy booking engine with even more transparency.Let your price be lower than the competitor price. Track them.Promote your website as the cheapest vendor.Get listed on Platforms like Tripadvisor and TrivagoImprove your ratings using rating APIImprove your guest reviews. Because guest always focuses on reviews before booking any hotel. Almost 98% of travelers read hotel reviews and 80% of them consider them extremely important before making the final reservation.optimize your website. It must have a strong digital identity to attract maximum visitors. Your hotel website should be visually attractive, easy to navigate and above all, it should be user-friendly.Integra…

Qatar Tourism Authority appoints MakCorps to provide insights into Qatar’s hospitality industry

Doha, Qatar / Amsterdam, The Netherlands – February 8th, 2015: Qatar Tourism Authority (QTA) has signed a deal with MakCorps, provider of online hotel and travel data, to get immediate and real-time data and reports on the quality of the services and operations carried out by Qatar’s hotels. The signing ceremony was attended by Hassan Al Ibrahim, Chief Tourism Development Officer at QTA, and Kim Van Wijngaard, CEO and co-founder of MakCorps, in the presence of His Excellency Issa bin Mohammed Al Mohannadi, Chairman of QTA, and Her Excellency Yvette Burghgraef – Van Eechoud, Ambassador of Netherlands to Qatar. Review analysis offers insight into guest experience Through this agreement, QTA seeks to benefit from the MakCorps destination system, which draws on traveler and customer reviews to constantly monitor dozens of customer review sites across the world. MakCorps also  analyzes thousands of reviews each day to provide a deep insight into the guest experiences within Qatar’s hotels. …

MakCorps to provide technology for world’s first social media powered hotel classification system

MakCorps’s unique and objective Guest Experience IndexTM will be leading in monitoring star rating for Abu Dhabi hotels. AMSTERDAM – DECEMBER 16, 2013– MakCorps, the leading provider of guest experience management tools for the hospitality industry, announced today that is has signed a deal with the Abu Dhabi Tourism and Culture Authority to provide them with the technology behind their recently announced next step in in their hotel classification system. Technology compares star rating against guest experience The first step will be to enable the authority to check the star rating against guest reviews by using MakCorps unique and objective Guest Experience IndexTM (GEI). If a certain hotel’s GEI score drops below the minimum that the Abu Dhabi Tourism and Culture Authority has established for their star rating the system will alert the authority, after which they can investigate the hotel and can take appropriate action accordingly. Next to monitoring to ensure to keep up the desired …

The Future of Travel Apps is About Connecting More Dots

Finally summer! Let’s go on holiday! Before you can dive in that amazing pool or explore a new city, let the exhausting part begin; looking for a destination to go, looking for a hotel, scanning all those online reviews, thinking about how to get there, looking on google maps where the hotel is and how far it is to the beach, scanning more reviews, scanning the hotel page and so on. When you finally decide where to go, it somehow starts again: What is there to do nearby, which is the best restaurant, how to meet people, how to get around and what about the weather. In times of the digital age with access to plenty of data through APIs this brings up the question: Isn’t there a better way to find and get the most out of your holiday? Imagine a website where you can find your ideal holiday destination based on your specific interests. Imagine an app that scans through all guest reviews out there and presents you the best holiday destination. Imagine an app that tells you who’s also spen…

Introducing the MakCorps Hotel Review Summaries

We are happy to announce the release of this new product which uses Big Data and Sentiment Analysis to transform guest reviews into highly relevant, auto-generated content for travel websites and apps. The travel industry is aware of the important role guest reviews play in the hotel booking process of consumers. Every party wanting to sell hotel rooms online is faced with the same two problems if they don’t want to risk losing visitors to competitors or Google: Where to get reviews from?How to present them, so that the offer a real value? Creating valuable content With the Hotel Review Summaries we aim to solve both problems. The engine automatically generates highly relevant content based on reviews from dozens of review sites on the web.
Peter Boermans (CPO) describes our approach like this: “Sit down an average traveler, ask them to read a hundred hotel reviews and then have them write a brief summary. Now create an engine which produces the exact same outcome.” This is not someth…

The Growth of Mobile in Your Hotel Marketing

Did you know that mobile search has grown 400% in the past year? 38% of leisure and 57% of business travelers use their mobile devices to research, shop, book, and share their travel experiences (Google and Ipsos Media). And just in case you think that your website visitors will be satisfied with a mobile compatible website, where you merely shrink down your regular website to fit the device, you are mistaken. The first thing to understand about providing your guests with the best possible mobile experience is the difference between a mobile optimized website and a mobile compatible website.
Mobile Optimized A mobile optimized site is a website designed specifically for a Smartphone; it is built for speed and efficiency. Your images and videos load quickly, your copy is short form and quick for the researcher to read, and the site has tap-to-call, and tap-to-email features, as well as a map and booking links on every page. This assists in speedy reservations for guests as soon as the…

Understanding Google+ products and how to use them to benefit your hotel

Google’s goal is to provide companies with powerful and easy tools so that shoppers will find them when they search online. Your hotel’s goal is just the same. You want the same tools working hard for you for the same result. Sometimes, however, the variety of Google products can be overwhelming and cause confusion. Which should you use personally?  What should you use for your hotel?  Which tool is for marketing, and which one provides you with the stats and numbers that you need? What is Google+? The first thing to remember is that Google+ alone is for your personal profile only, so you would never open up a profile your hotel. So what is left? A Google+ Business Page, or a Google+ Local Page, or an entry in Google Maps? Google Places as it was has gone; it has been assumed into Google+ Business Pages. As well, Google+ Places Pages has been converted into Google+ Local Pages.
This screen shot taken from the guys at Buuteeq makes it easier to understand. In other words, the former G…

Announcing the MakCorps Hotel Review Data API

It’s been a long time since the launch of MakCorps Reputation in 2016. We set out to create a powerful and intuitive online reputation management solution and are proud to call many hotels all over the world our customers. Expanding internationally isn’t always easy. The amount of reviews to analyze is rising exponentially and we are constantly adding new review sources. To be able to keep up with the growth we build a pretty advanced platform to capture, analyze and process thousands of reviews every day. We are very excited to announce that from now on you can access this platform via the MakCorps Review Data API to enhance or even build your own application with review data from millions of travelers. Incorporate Review Data There are almost no limitations to how this data can be employed. It can be turned into a report on performance of a single hotel or whole country, it can power a reputation management solution or increase conversion on a hotel deal site. What is accessible?Mi…