Ah! Online travel! The most penetrated e-commerce segment, yet still so full of opportunities. So innovative and yet so broken. I think of some of the massive game-changers in recent years and how much road has already been covered. From the early days of Expedia and its wizard packaging skills to Google’s landmark acquisition of ITA to (of course) the rise of Airbnb. The list is endless. Flights are where most of the visible progress has been made; I mean, you can actually book a flight online, especially with direct airline connectivity going mainstream. You can predict hotel prices from more than 200 inline travel agents (like booking, expedia, hotels.com,etc) using MAkCorps Hotel API. The wonderfully messy world of hospitality Hotels are a different story . Connectivity is not solved, far from it. On the face of it, the industry juggernauts have massive connectivity; Amadeus and Travelport both claim 650,000 properties on their platform. But in practice,