The past
five years have seen a relatively new product category hit the market
for hotels: price comparison websites. This sudden proliferation has
come hand in hand with the increasing move to drive direct bookings. As
OTAs consolidate, many hotels feel constrained by high third-party
commission rates, and the benefits of a book direct strategy are more
widely understood.
How do price comparison websites work? What are the benefits to your hotel of using one? Can you make such websites?
The
premise behind price check widgets is simple: when placed on a hotel’s
website, it gives guests a clear, immediate way to see the price
differences between the hotel’s own site and the price on various OTAs.
Ideally, the guest should see that the hotel’s own price is equal to or
lower than that of any third-party site. This doesn’t always happen, but
it’s up to the hotel to ensure that their direct rates are better or
the same as any third-party rates (there are a few widgets that will
help you out with this — read on to discover which).

This
encourages guests to make their booking directly. However, it also
benefits the guest: it saves them time shopping around, assures them
they’re getting the best deal, and gives them direct contact with the
hotel. This in turn gives the guest more flexibility in adjusting their
reservations, and builds loyalty.
Now, coming back to the question-”Can you make such websites”. Our answer would be yes with our price comparison API you can make it possible.
This API lets you compare hotel room prices from more than 200 websites like agoda.com, booking.com , hotels.com,amoma.com,etc. Response will consist of top 3 vendors along with the best vendor. Address , reviews, ratings , features, etc are the part of JSON response. This API is simple to implement so you can keep smiling. Our database is regularly updated to reflect new changes in Hotel prices and availability. Our API quickly responds to your queries so your app doesn’t lags. Using our API, you can just focus on your user experience. We take care of the backend. Your productivity is our responsibility.
Conclusion

These hotel comparison sites have most of their sales through third party affiliates and they have to pay them commission. The book direct sales are quite low as compared to the sales they get from third parties and that's how this market works in my opinion.
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