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Price Comparison API — A Transparent Way to Drive Direct Bookings

The past five years have seen a relatively new product category hit the market for hotels: price comparison websites. This sudden proliferation has come hand in hand with the increasing move to drive direct bookings. As OTAs consolidate, many hotels feel constrained by high third-party commission rates, and the benefits of a book direct strategy are more widely understood.

How do price comparison websites work? What are the benefits to your hotel of using one? Can you make such websites?

The premise behind price check widgets is simple: when placed on a hotel’s website, it gives guests a clear, immediate way to see the price differences between the hotel’s own site and the price on various OTAs. Ideally, the guest should see that the hotel’s own price is equal to or lower than that of any third-party site. This doesn’t always happen, but it’s up to the hotel to ensure that their direct rates are better or the same as any third-party rates (there are a few widgets that will help you out with this — read on to discover which).
This encourages guests to make their booking directly. However, it also benefits the guest: it saves them time shopping around, assures them they’re getting the best deal, and gives them direct contact with the hotel. This in turn gives the guest more flexibility in adjusting their reservations, and builds loyalty.

Now, coming back to the question-”Can you make such websites”. Our answer would be yes with our price comparison API you can make it possible.


This API lets you compare hotel room prices from more than 200 websites like agoda.com, booking.com , hotels.com,amoma.com,etc. Response will consist of top 3 vendors along with the best vendor. Address , reviews, ratings , features, etc are the part of JSON response. This API is simple to implement so you can keep smiling. Our database is regularly updated to reflect new changes in Hotel prices and availability. Our API quickly responds to your queries so your app doesn’t lags. Using our API, you can just focus on your user experience. We take care of the backend. Your productivity is our responsibility.

Conclusion

When you are developing a book direct strategy, everything that can be done should be done to get guests on your site and keep them there to book. Hotel technology companies know this, so watch this space! It’s likely that the market will open up even further than it has in such a short span of time, and it will be interesting to watch which new startups will rise and which will fall.

Comments

  1. These hotel comparison sites have most of their sales through third party affiliates and they have to pay them commission. The book direct sales are quite low as compared to the sales they get from third parties and that's how this market works in my opinion.

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