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Makcorps Launching API To Let Other Sites Build Hotel Pricing Intelligence Into Their Wares

MakCorps, the site that lets you search for hotels and compare prices based on their historic and broader market value to ensure you really are getting a good deal, has launched a private beta of its API — essentially adding a B2B element to its otherwise consumer-facing offering. It’s a move that makes quite a bit of sense, too, potentially opening up MakCorps data to additional use-cases and giving the startup an alternative revenue stream. The API should go fully public by April, while Social trip planner Gogobot is the first to add such integration.
It also comes at a time when the San Francisco/Prague-based company is ramping up its European expansion: MakCorps is now able to apply its hotel pricing intelligence to hotels in the UK, Germany, and over two dozen “strategic” cities elsewhere in Europe such as Amsterdam, Paris, Barcelona, and Prague, in addition to major cities in Russia and Israel. It also targets much of North America. MakCorps proposition is based on the idea that…
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How Can Travel Agents Protect Client Relationships with Hotels?

I heard recently that an old problem I thought we had vanquished has re-emerged. This is the situation in which the travel advisor has a client looking for meeting/event space or maybe is working with a group that is interested in hotel options before making a commitment. The travel advisor may actually visit the candidate properties with the client for a visual inspection of rooms and conference or other relevant space. Then, an ugly surprise occurs when the hotel contacts the client directly to offer a “better deal” that bypasses the advisor who initiated the contact. This often led to cries of “Foul,” based on some vague idea of business ethics. While there is merit in doing business in a way that respects the contributions of others, ethics, sadly, is a weak reed on which to depend in this, and most other, highly competitive industries. There is a straightforward way to protect yourself against this kind of client capture. Forewarning: Using this approach may lead to faux reactio…

Do your visuals make your hotel visible?

It is no longer news. Both Expedia and TripAdvisor have recently released reports stating that compelling photos and videos are beneficial to your marketing. Moreover, more is apparently better! Both reports support drastically increasing the numbers of photos and videos that you post. Expedia says if you you double the number of your online images, you can drive an average of a 4.5% increase in take-up, and Trip Advisor quotes fuse marketing (2012) as stating that properties with more than 20 photos get 150% more engagement. While engagement is essential, how does it translate into room sales? The secret to driving enquiries and sales through engagement, is consistent interaction with your visitors by speedily answering their queries, asking questions of your own, and posting more visuals and new content.  By engaging with your readers in this way, you will extend their initial contact and build a trusting relationship, which eventually leads to sales. Comparison Travel Shopping Bot…

What are the 18 ways to boost hotel bookings and get more revenue?

Here are 18 ways in which you can get more hotel bookings. Create a transparent panel for your clients to book hotels. I mean a price comparison engine.Compare hotel prices from all the top OTAs using hotel price comparison API. This API can compare more than 200 hotel websites and OTAs to let you offer your clients a more comfy booking engine with even more transparency.Let your price be lower than the competitor price. Track them.Promote your website as the cheapest vendor.Get listed on Platforms like Tripadvisor and TrivagoImprove your ratings using rating APIImprove your guest reviews. Because guest always focuses on reviews before booking any hotel. Almost 98% of travelers read hotel reviews and 80% of them consider them extremely important before making the final reservation.optimize your website. It must have a strong digital identity to attract maximum visitors. Your hotel website should be visually attractive, easy to navigate and above all, it should be user-friendly.Integra…

Qatar Tourism Authority appoints MakCorps to provide insights into Qatar’s hospitality industry

Doha, Qatar / Amsterdam, The Netherlands – February 8th, 2015: Qatar Tourism Authority (QTA) has signed a deal with MakCorps, provider of online hotel and travel data, to get immediate and real-time data and reports on the quality of the services and operations carried out by Qatar’s hotels. The signing ceremony was attended by Hassan Al Ibrahim, Chief Tourism Development Officer at QTA, and Kim Van Wijngaard, CEO and co-founder of MakCorps, in the presence of His Excellency Issa bin Mohammed Al Mohannadi, Chairman of QTA, and Her Excellency Yvette Burghgraef – Van Eechoud, Ambassador of Netherlands to Qatar. Review analysis offers insight into guest experience Through this agreement, QTA seeks to benefit from the MakCorps destination system, which draws on traveler and customer reviews to constantly monitor dozens of customer review sites across the world. MakCorps also  analyzes thousands of reviews each day to provide a deep insight into the guest experiences within Qatar’s hotels. …

MakCorps to provide technology for world’s first social media powered hotel classification system

MakCorps’s unique and objective Guest Experience IndexTM will be leading in monitoring star rating for Abu Dhabi hotels. AMSTERDAM – DECEMBER 16, 2013– MakCorps, the leading provider of guest experience management tools for the hospitality industry, announced today that is has signed a deal with the Abu Dhabi Tourism and Culture Authority to provide them with the technology behind their recently announced next step in in their hotel classification system. Technology compares star rating against guest experience The first step will be to enable the authority to check the star rating against guest reviews by using MakCorps unique and objective Guest Experience IndexTM (GEI). If a certain hotel’s GEI score drops below the minimum that the Abu Dhabi Tourism and Culture Authority has established for their star rating the system will alert the authority, after which they can investigate the hotel and can take appropriate action accordingly. Next to monitoring to ensure to keep up the desired …

The Future of Travel Apps is About Connecting More Dots

Finally summer! Let’s go on holiday! Before you can dive in that amazing pool or explore a new city, let the exhausting part begin; looking for a destination to go, looking for a hotel, scanning all those online reviews, thinking about how to get there, looking on google maps where the hotel is and how far it is to the beach, scanning more reviews, scanning the hotel page and so on. When you finally decide where to go, it somehow starts again: What is there to do nearby, which is the best restaurant, how to meet people, how to get around and what about the weather. In times of the digital age with access to plenty of data through APIs this brings up the question: Isn’t there a better way to find and get the most out of your holiday? Imagine a website where you can find your ideal holiday destination based on your specific interests. Imagine an app that scans through all guest reviews out there and presents you the best holiday destination. Imagine an app that tells you who’s also spen…